Websites getting better

Are the websites getting better, or is it just my way of surfing the net? This is what I have noticed anyway. Maybe it is the improved skills, better quality free tools, simply the amount of free information available for people designing the websites. But it is making me happy when looking for information from the internet.

However, I am really pissed of f because of the amount of various internet listings there are. Sometimes it is really hard to find websites of actual businesses when “googling the net”. Google listing is full of different directories but no real websites. I am not interested in entering to another listing since I am using one already! What I am looking for is an actual business website! There is still need for some serious SEO, or at least an effort to make your company’s website optimised so that it will appear on the search engine listings before these dozens of directory listings.

So it is not enough to have a nice looking but not enough optimised website for your business. Make sure the website is not lost in the net jungle. It is not really hard to make an effort for optimizing your website. There are some simple steps you or your web designer can do:

Title element, the one you see on top of your browser window, has to describe the content of that page, just a few carefully picked words. Then the content text, make sure that your website says something about your business. And the most significant text has to be on top of each page. Keep it short and simple. Your content text has to contain the keywords people are using when searching your services. Also, use heading texts correctly, you know those <h1> and <h2>s. When your website is interesting enough, it is obvious that there will be links from other websites to your website. Ensure that there will be those links because they are really important. Ask your business associates or friends to add your website link on their web pages. It may not hurt to include your website on some of the carefully chosen directories either. Pay attention to the meta tag “description” since this is often listed on the search engine listings and helps your potential customers to pick your website on the listing. There is another meta tag that you should pay attention to and that is the character encoding ISO-8859-1 which will show Finnish alphabets correctly. There are still websites that use frames. For heavens sake, forget the frames! You don’t need them. These are some of the features I use when designing websites for my small business customers. I am pleased with the outcome on search engine listings.

It is rather easy to have the website high on Google listing when your website is in Finnish, rather small language. But still there are companies that will never be on Google page 1 or 3 because there is no effort what-so-ever done for the optimisation of their website.

Are the websites really getting better. That remains to be seen.

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